29-08-07 VOSA Strengthens Brand
29/08/2007
NEWS RELEASE
VOSA strengthens brand
VOSA is strengthening its brand by the addition of the MOT three triangles to the current brand. The new brand will have a phased introduction from 3 September 2007.
Stephen Tetlow, CEO for VOSA said:
“The MOT three triangles is a well recognised brand, which is used across all MOT test stations and increasingly used by other organisations to symbolise reassuring checks on standards. Capitalising on the use of the three triangles will help a wider audience to recognise VOSA and will help reinforce the role it plays in improving road safety. ”
In order to reinforce VOSA’s message there will also be a strapline used on written material “Saving lives, safer roads, cutting crime, protecting the environment”.
- ENDS -
NOTES TO EDITOR:
VOSA (Vehicle and Operator Services Agency) is responsible for:
• Processing applications for licences to operate lorries and buses and registering bus services
• Operating and administering testing schemes for all vehicles, including the supervision of the
MOT testing scheme
• Enforcing the law on vehicles to ensure that they comply with legal standards and regulations
• Enforcing drivers' hours and licensing requirements
• Supporting Traffic Commissioners to help them make informed decisions on operator
licensing, vocational drivers and bus registration requirements
• Providing training and advice for commercial operators
• Investigating vehicle accidents, defects and recalls.
For media enquiries about VOSA, please contact: Zita Easton on 0117 954 2561 or Henry Norman on 0117 954 3208. You can also e-mail press@vosa.gov.uk.
Page last updated: 03/09/2007